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Ralf Speth CEO of Jaguar paraphrased Red Adair when the said “if you think good design is expensive, you should look at the cost of bad design” Good design is cheaper than poor design or no design – because good design adds significantly to the profitability of a product and more than pays for itself. It is a given design objective that the design needs to work and be manufactured cost effectively,

The iconic Coke Cola “Contour” bottle design is 100 years old this year. On April 26, 1915, the Trustees of the Coca-Cola Bottling Association voted to spend up to $500 to develop a distinctive bottle for Coca-Cola. The Root Glass Company of Indiana the design team  of C.J and William Root, shop Forman Alexander Samuelson, Earl Dean and Clyde Edwards were given a brief to develop a “bottle so distinct tha

Data released by the online jobs website Seek shows that the design and architecture  sector is leading jobs growth. The number of new jobs ads in the sector increased by 42 percent in the 2015 financial year. With farming, animals and conservation jobs coming in second at 29 percent, manufacturing up 12 percent and revealing mining, resources and energy as the worst performing area by far, with a 30 percent decline.

Based in California USA the Callaway Golf Company is the worlds largest manufacture of golf clubs. Based in Newcastle Australia Neo Industrial Design designed the Callaway Concourse III – probably the worlds most compact three wheel golf cart.   In 2013 we designed the Concourse II the worlds most compact two wheel golf cart – read it’s devlopment story here Newcastle………. coal

ABC Radio Newcastle works through the alphabet looking at a different profession each week. This week was I for Industrial Designer; the ABC Morning Programs Paul Turton spoke to our lead designer Jon Pryer. Paul “So what is industrial design” Jon “That’s THE question……….  an industrial designer provides the contact surfaces between the mechanics of a product and the user 

Jon Pryer of neo industrial design was recently invited to speak at the Hunter Net Advanced Manufacturing Seminar. Jon spoke of the importance of using good deign process if you want to get the most out of your product and the most out of your manufacturing potential, however advanced. He exampled two products which neo industrial design developed for local clients and which are now dominant in their product categori

An increasing number of our smaller and individual clients are using crowd funding to get their ideas from a design into production, production usually being the most expensive bit of the exercise. So what is crowd funding? Crowd funding is an online tool for exposing your design to a large number of potential investors, and raising the capital to implement it from a large number of low risk modest investors rather t

Innovators are often wary of disclosing their ideas or intellectual property (IP) to people who can develop them further for fear of having them “stolen” – this is where a nondisclosure or confidentiality agreement is useful. Nondisclosure agreements can be “one – way”; where only one party discloses confidential information or “mutual”; if both parties wish their discl

World Industrial Design Day is observed annually on 29 June. First declared in 2007 on the 50th anniversary of the International Congress of Societries of Industrial Design, World Industrial Design Day was established with the aim of promoting awareness of the profession of industrial design and  highlighting the impact of industrial design on economic, social, cultural and environmental quality of life.