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Ralf Speth CEO of Jaguar paraphrased Red Adair when the said “if you think good design is expensive, you should look at the cost of bad design” Good design is cheaper than poor design or no design – because good design adds significantly to the profitability of a product and more than pays for itself. It is a given design objective that the design needs to work and be manufactured cost effectively,

Our client was sourcing a large number of foot operated water pumps from a UK company as a component of their Australian made product – we were able to suggest that the number of pumps used was sufficient to justify design and out sourcing production of their own pump – primarily as a cost saving but also, through our design, providing a pump more closely suited to their specific requirements. The result