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“things which are differnt in order to be differnt are seldom better, but that which is made to be better is almost always differnt” – Dieter Rams Deiter Rams is associated more than anyone with the rational machine aesthetic which characterised German product design post-1945, he was chief designer for Braun from 1961 to 1995. The legacy of Rams’s rational minimalist style has influenced a ge

“The Shape of Things to Come” – its a prophetic book by H. G. Wells made into a disturbingly prophetic movie by Alexander Caulder and was the marketing slogan for the Triumph TR7. The TR7 was the replacement for the aging TR6, designed primarily with an eye to the US market it was Triumph’s first hard top production sports car and anticipated scheduled US safety legislation banning convertible

Our client was sourcing a large number of foot operated water pumps from a UK company as a component of their Australian made product – we were able to suggest that the number of pumps used was sufficient to justify design and out sourcing production of their own pump – primarily as a cost saving but also, through our design, providing a pump more closely suited to their specific requirements. The result

well we have seen a few GTA mods for the australian police prisoner transport we designed but these two are well worth a look, well done guys. make sure you stay viewing for the spectacular crash at the end! To learn more read our case study.

Not from the industrial revolution as the name might infer. Industrial design as a profession has much closer links to the mass production and early development of consumer goods which followed the First World War.